It was displayed in plain sight. I’m sure I must have seen it before. However on this particular evening while waiting on my next appointment, it caught both my attention and curiosity. Three short phrases carefully crafted together. One empowering mantra displayed in over 21,000 community gathering places worldwide— one person, one cup and one neighborhood at a time.
What corporate citizen aspires to the lofty dreams of, “… inspiring and nurturing the human spirit – one person, one cup and one neighborhood at a time.” Starbucks of course! (check out their really cool mission video https://vimeo.com/62275792)
In the #1 New York Times bestselling book Onward: How Starbucks Fought For It’s Life Without Losing Its Soul, Howard Schultz the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company’s comeback.
In 2008, Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Living out the below core values, the Starbucks green and white logo is known worldwide.
- Creating a culture of warmth and belonging, where everyone is welcome.
- Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
- Being present, connecting with transparency, dignity and respect.
- Delivering our very best in all we do, holding ourselves accountable for results.
- We are performance driven, through the lens of humanity.
My reflections are two — Wow and Whoa!
Wow! — Regardless of person or product, I love dreamers and doers and those determined to develop something of value and worth. Way to go Starbucks! I will gladly continue to leverage your free space and great coffee and welcoming environment as I strategize kingdom plans, disciple followers of Jesus, and engage in gospel conversations. Really, thanks!
Whoa! — As in “let’s stop or slow down” for a minute to get our bearings. IS THIS NOT what the church is supposed to be about? Swap out a few words, church for company, and people for performance, and I could easily adopt Starbucks values for my own.
I love, and believe Jesus loves words like, warmth and welcoming, and connecting with transparency, dignity and respect.
Could it be that Jesus was the original barista? Get that picture in your mind next time you walk up to a Starbucks counter!
But seriously, was it not Jesus who modeled offering a “cup” of cold water in His name? (Mark 9:41) Was is not Jesus who showed “dignity and respect” for the woman at the well? (John 4) Was it not Jesus who moved into (and loved) His “neighborhood”. (John 1:14)
In an unprecedented era of downturn in church engagement, in an effort to move “Onward: fighting for its life, without loosing its soul” — perhaps the church could reflect, repent, and return to the model of Jesus. Thanks Starbucks for the reminder. I think “I’ll see you and raise you” (and keep using your free wifi)!
Jim Mustain, Director - Forge Dallas